Social Media Management

Written by Administrator | 30 September 2010

What is Social Media Management?

Social Media Management is the new way businesses are reaching out to their customer base using Facebook, MySpace, Twitter and other social network web sites. Most business people are in need of Social Media Management whether hiring a firm to handle their day to day adverting or hiring and employee in their office. Sadly this industry is new, in demand and and individual has little or no training to achieve ROI on your investments in advertisement like a Social Media Management firm with several employees dedicated solely to the promotion of your business. Several businesses now farm out their advertising via social networks to Social Media Marketing Firms for this reason alone.

Inquire about our Social Media Management Services HERE!

So Why do I need Social Media Management Services?

The yellow pages, newspaper ads, classifieds and better known medias like craigslist and backpage just don't work anymore. Your customer base has moved to online communities like Twitter, Facebook and MySpace. It is and apparent ever shrinking market with the old media forms of newspaper, yellow pages and classifieds. This is evident with the closing of so many newspapers no longer offering printed material and going to and online presence only. Hence the reason why printed fliers, magazines and mailers are flourishing. But is this type of advertisement is expensive, produces low grade results and cost millions of dollars per year. Most of this printed media hits the round file even before it is read. It also takes several weeks for the advertisements to effect any portion of your business. With Social Media Marketing, you see and instant increase in traffic to your web site and business. INSTANT results of people interested in your product and service.

To grow your customer base in today's market, a business must use Social Media Marketing to draw new clients to their services and products.

So what is the exposure to Social Media Networks like Facebook and others?

1. FACEBOOK: 500 Million people are on this network.
2. Twitter: Second only to Facebook

What is the age distribution in the social media sphere?

We took the age distribution data we had collected and calculated what the age distribution looked like across all 19 sites counted together. The resulting chart is right here below.

A full 25% of the users on these sites are aged 35 to 44, which in other words is the age group that dominates the social media sphere. Only 3% are aged 65 or older.

That was the age distribution when looking at these 19 sites together. When looking at individual social network sites, the differences are significant, as you will see below.

Some observations on age distribution:

• Bebo appeals to a much younger audience than the other sites with 44% of its users being aged 17 or less. For MySpace, this number is also large; 33%.
• Classmates.com has the largest share of users being aged 65 or more, 8%, and 78% are 35 or older.
• 64% of Twitter’s users are aged 35 or older.
• 61% of Facebooks’s users are aged 35 or older.

A few observations:

• The average social network user is 37 years old.
• LinkedIn, with its business focus, has a predictably high average user age; 44.
• The average Twitter user is 39 years old.
• The average Facebook user is 38 years old.
• The average MySpace user is 31 years old.
• Bebo has by far the youngest users, as witnessed earlier, with an average age of 28.

Now you know why so many businesses are getting into Social Media Marketing!

Inquire about our Social Media Management Services HERE!